Productivity Applications?
O’Reilly Network: A New Kind of Productivity Application [November 26, 2002]
“The thought begins not with Apple, but with Doug Carlston, the founder of Broderbund Software. When I first met Doug, he was explaining Broderbund’s business to me. He explained that they had three lines of business: games (like Myst), “edutainment” (like Where in the World is Carmen Sandiego), and productivity applications (like Print Shop Pro.)” I asked, “Where does Family Tree Maker fit in?” “Oh, that’s a productivity application. We consider a productivity application to be any application where the user’s own data matters more to him than the data we provide.”